Lyft, Sidecar and Uber, all Bay-based companies, are at the forefront of this industry. They claim to be cheaper, faster and friendlier than traditional cabs. However, ridesharing’s popularity is equally matched by its controversy. These companies pose a serious threat to the taxi industry, which provides rides to everyone else without a smartphone. Taxis are required to undergo extensive rules, while rideshares are significantly unregulated in comparison. And aside from just competition, taxi proponents say these rideshares are unsafe for the public. In the midst of this drama, drivers on both sides of the playing field struggle just to put bread on the table.
Taxi 2.0 is a short documentary not just about the heated war between taxis and rideshares; it’s about the lives of drivers caught in the crosshairs.